Starting a company is a giant gamble, undertaken only by men and women who are prepared to work hard and risk a lot. As the handbook of the American entrepreneur, Inc. magazine's editorial mission is to provide the information, inspiration, and encouragement that will help these creative mavericks start, run, and grow their businesses. To this end, Inc. offers readers indispensable articles on sales and marketing, technology, finance, leadership and managing, human resources and global business, and it introduces them to cutting-edge business practices.

Inc. also covers the journey of entrepreneurship–the problems and pit falls, the successes and failures–knowing that the road from start-up to the fully-managed stage can be as rocky as it is fulfilling. Since its first issue in 1979, Inc. has been dedicated to serving the interests of the dynamos of the U.S. economy: founders and owners of privately-held businesses.

Bernie Goldhirsh,
Inc. Founder